少测新品，老品一直放量：七成新广告投给跑了两周以上的产品

① 最近两周测了 52 个产品，分成明显的两段

09-19 起的这批很有特点：大多是「背影一家人」插画，同一个设计同时卖海报、钥匙扣、挂件、车挂、冰箱贴等多种形态，售价压到 $15.99~17.99；而且有的产品首投当天就开 13 条广告（First-Time Parents Canvas、Seaside Memories），比平时起手 2 条猛得多。

最近两周首投的 52 个产品（按首投日排序，点图片打开店面）

在投 5/5 条 Personalized Tote Bag with Playful Costume Character, Creative Gift fo 首投 09-08 · Bag $26.99 · Halloween 在投 2/4 条 Personalized Polyester Car Floor Mats with Custom Car Artwork, Unique 首投 09-08 · Car Accessories $60.99 在投 2/2 条 Personalized Shaped Metal Sign with Guitar and Musical Notes, Rustic M 首投 09-08 · Sign $29.99 · Music 已停 0/1 条 Personalized Acrylic Light Box, Witch Besties Sitting on a Golden Moon 首投 09-08 · Plaque $27.99 · Halloween 在投 4/6 条 Knitted Witch Hat, Personalized Spooky Keepsake for Autumn Dress Up, U 首投 09-09 · Hat $25.99 · Halloween 在投 2/3 条 In Loving Memory Metal Garden Stake, Personalized Photo Tribute with D 首投 09-09 · Sign $29.99 · Memorial 已停 0/2 条 Striped Pocket Tote Bag, Personalized Sorority Keepsake for Sunlit Bea 首投 09-09 · Bag $29.99 · Beach 在投 1/1 条 Personalized Class of Graduation Shaped Acrylic Block Plaque, Cute Gra 首投 09-09 · Plaque $21.99 · Graduation 在投 14/17 条 Personalized Wooden Ornament, New Parents Cradling Baby, Christmas Tre 首投 09-10 · Ornament $17.99 · Christmas 已停 0/3 条 Mesh Print Balaclava Hat, Personalized Spooky Face for Family Hallowee 首投 09-10 · Cloth $21.99 · Halloween 已停 0/2 条 Personalized Classic Tee, Retro Birth Year Typography, Custom Keepsake 首投 09-10 · Cloth $20.99 在投 10/11 条 Shaped Doormat, Personalized Pumpkin Patch for Grandparents, Cozy Autu 首投 09-11 · Doormat $31.99 已停 0/3 条 Personalized Bookshop Lamp with Your Name, 7 Light Colors & a Choice o 首投 09-11 · Lamp $39.99 · Reading 已停 0/3 条 Personalized Acrylic Ornament, Colorful Kindergarten Child Holding Cra 首投 09-14 · Ornament $16.99 · Christmas 已停 0/3 条 Baby's 1st Christmas Acrylic Ornament, Pink Sleeping Baby in Cradle, H 首投 09-14 · Ornament $16.99 · Christmas 已停 0/3 条 Goodbyes Are Not Forever Metal Garden Stake, Personalized Dog Tribute 首投 09-14 · Sign $29.99 · Dog / Memorial / Pet 在投 3/3 条 Personalized Photo Fleece Blanket, I'm Always With You Memorial with B 首投 09-16 · Blanket $34.99 · Memorial 在投 2/2 条 Welcome Home Personalized Wooden Sign, Cute Autumn Cat Wreath Decor, C 首投 09-16 · Sign $29.99 · Cat 在投 2/2 条 Personalized Glass Spirits Decanter, This Is How I Roll Car Tribute, C 首投 09-16 · Kitchen Supplies $20.99 · Wine & Beer 在投 3/3 条 Cotton Linen Rope Basket, Personalized Cozy Bookshop Art, Creative Gif 首投 09-18 · Bag $29.99 · Reading 在投 1/1 条 Personalized Cotton Linen Rope Basket, Girl Reading in a Flower Garden 首投 09-18 · Bag $29.99 · Reading 在投 13/13 条 First-Time Parents Canvas: A Tribute to Love, Celebrating a Special Mo 首投 09-19 · Other $15.99 在投 4/4 条 Father’s Day Acrylic Music Magnet – Personalized Back View Design with 首投 09-19 · Fridge Magnet $34.99 · Father's Day 在投 4/4 条 Back-View Family & Dog Tree Poster – “To the World You Are a Dad” Pers 首投 09-19 · Poster or Canvas $17.99 · Dog / Father's Day 在投 3/3 条 The Only Thing Better Than Father's Day Gift for Dad Grandpa, Personal 首投 09-19 · Poster or Canvas $17.99 · Father's Day 在投 2/2 条 "Beach Landscape Family Sitting Back View Acrylic Or Wooden Car Hanger 首投 09-19 · Car Hanger $17.99 · Beach / Birthday / Father's Day / Thanksgiving / Wedding 在投 2/2 条 Personalized Family Love Poster or Keychain or Ornament or Plaque – Cu 首投 09-19 · Poster or Canvas $17.99 在投 2/2 条 "Daddy's Team" – Personalized Father's Day Poster with Custom Family A 首投 09-19 · Poster or Canvas $16.99 · Father's Day 在投 2/2 条 “To the World You Are a Dad” Custom Father’s Day Poster – Personalized 首投 09-19 · Poster or Canvas $17.99 · Father's Day 在投 2/2 条 Custom Poster “Better than having you as my Husband” – Heartfelt Fathe 首投 09-19 · Poster or Canvas $17.99 · Father's Day 在投 1/1 条 Personalized Stripes Makeup Bag with Red Stripes and Tulips, Unique Gi 首投 09-19 · Bag $22.99 在投 1/1 条 We Woof You, Dad – Personalized Beer Glass – Funny Beer Glass Gift for 首投 09-19 · Cup $17.99 · Dog / Father's Day / Wine & Beer 在投 1/1 条 ADMIT IT! Life Would Be Boring Without Me – Funny Dog Dad Classic Tee, 首投 09-19 · Cloth $24.99 · Dog / Father's Day / Pet 在投 13/13 条 Seaside Memories - Personalized Poster, Canvas, Car Hanger, Pillow, Wa 首投 09-20 · Other $17.99 · Valentine's Day / Wedding 在投 7/7 条 Custom Couple Commemorative Poster | Beautiful Illustrated Poster - Th 首投 09-20 · Poster or Canvas $17.99 · Valentine's Day / Wedding 在投 6/6 条 Personalized Poster - Custom Couple Art, The Perfect Gift for Him or H 首投 09-20 · Other $17.99 · Valentine's Day / Wedding 在投 5/5 条 Custom Back‑View Family Canvas – Dad Is Our World Quote, Signpost with 首投 09-20 · Poster or Canvas $17.99 · Dog / Father's Day 在投 4/4 条 Romantic Couples Wooden Plaque – Hugging Under the Streetlight, Perfec 首投 09-20 · Plaque $21.99 · Couples / Valentine's Day / Wedding 在投 4/4 条 Personalized Couple Acrylic Car Hanger – Cute Lovers in Hoodies, Perfe 首投 09-20 · Car Hanger $15.99 · Couples / Valentine's Day / Wedding 在投 4/4 条 "My Favorite Place" Custom Acrylic Music Magnet – Special Gift for Cou 首投 09-20 · Fridge Magnet $15.99 · Valentine's Day / Wedding 在投 3/3 条 Personalized Pet Memorial Sticker Decal, Winged Dog on a Cloud, Unique 首投 09-20 · Sticker $15.99 · Dog / Memorial / Pet 在投 3/3 条 Dad And Sons Daughters Retro Vintage Beach Personalized Poster, Heartf 首投 09-20 · Poster or Canvas $17.99 · Beach / Father's Day 在投 2/2 条 “Daddy's Dream Team” - Personalized Fist Bump Acrylic Or Wooden Keycha 首投 09-20 · Keychain $17.99 · Birthday / Father's Day / Wedding 在投 2/2 条 First Mom Now Grandma Crossword Puzzle Art Personalized Poster or Keyc 首投 09-20 · Poster or Canvas $17.99 · Christmas / Mother's Day / Puzzles 在投 2/2 条 To My Daughter – Personalized Poster, 'The Only Thing Better Than Bein 首投 09-20 · Poster or Canvas $17.99 · Mother's Day 在投 2/2 条 Personalized Beer Glass for Pet Lover Dad – Funny Father's Day Gift fr 首投 09-20 · Cup $17.99 · Dog / Father's Day / Pet / Wine & Beer 在投 2/2 条 To My Son from Mom – Personalized Father’s Day Poster, Heartfelt Wall 首投 09-20 · Poster or Canvas $17.99 · Father's Day 在投 4/4 条 Personalized Wooden Sign with Gingerbread Family Standing Together, Ch 首投 09-21 · Sign $29.99 · Christmas 在投 3/3 条 Brushed Cotton Baseball Cap, Personalized Vintage Saying, Creative Bir 首投 09-21 · Hat $20.99 · Baseball / Birthday 在投 3/3 条 Personalized Hanging Photo Frame Ornament, Family Seated on Sunset Doc 首投 09-21 · Ornament $16.99 · Memorial 在投 1/1 条 Personalized Brushed Cotton Baseball Cap, Gold Retro Birth Year Design 首投 09-21 · Hat $20.99 · Baseball / Birthday 在投 1/1 条 Personalized Lantern Ornament with Glowing Memorial Hearts and Cardina 首投 09-21 · Ornament $24.99 · Bird / Memorial

② 按 niche 看（最近两周首投，去掉覆盖面太广的 Family / Home）

成功率：09-17 之前首投、观察满 5 天的 19 个里，还在投 11 个（58%）。09-19 之后的 31 个都还在前三天，判不了。样本小，只能看方向。

③ 今年首投的产品，哪些 niche 和品类跑得好（「跑满 30 天」算成功）

量最大的是木质挂牌（测了 113 个）；成功率最高的是音乐冰箱贴（71%），今年跑得最久的 5 个产品里有 4 个是它，都是 1 月首投、至今在投 240 天以上。季节类 niche（圣诞、万圣节）今年成功率最低。

④ 今年首投、至今仍在投、跑得最久的产品

「在投广告最多」的榜单见上方 Q4。

产品	品类 / 售价	首投	已跑	在投 / 累计	近 30 天 review
You & Me Beach Love Acrylic Music Magnet – Custom Song Gift for Couples	Fridge Magnet $15.99	01-15	248 天	12 / 16	0
Acrylic Music Magnet with Hugging Couple Artwork – My Favorite Place Is Next To You – Romantic Keepsake, Unique Gift for Couples	Fridge Magnet $16.99	01-18	244 天	15 / 21	3
To My Bestie – Personalized Acrylic Block Plaque for Sisters with Fun Quotes	Plaque $16.99	01-21	242 天	4 / 8	0
Personalized Acrylic Music Magnet for Couple – You & Me We Got This Mountain View Design, Unique Romantic Gift	Fridge Magnet $31.99	01-18	241 天	13 / 18	0
Acrylic Music Magnet, You & Me Beach Sunset Couple Back View, Custom Favorite Song Display, Unique Gift for Couples	Fridge Magnet $16.99	01-15	237 天	19 / 23	1
2-Layer Wooden Plaque Hairdresser Cartoon With Scissors Salon Decor A Unique Creative Gift For Hairstylists	Plaque $21.99	01-27	236 天	63 / 83	6
Personalized Wooden Plaque for Sisters, Autumn Theme, Perfect Gift for Best Friends	Plaque $16.99	02-07	225 天	34 / 53	4
Personalized Sliding Wooden Ornament with I Fucking Love You Quote, Cute Couple Design, Unique Romantic Gift	Ornament $25.99	02-28	204 天	11 / 13	42
Personalized Plastic Golf Ball Stamp for Golfers – Custom Logo Marker, Unique Gift for Avid Players	Sports $23.99	03-02	202 天	138 / 297	5
Nautical Signal Flags Classic Tee, Personalized for Your Name, Beachy Everyday Style, Thoughtful Gift	Cloth $24.99	02-27	201 天	72 / 150	5
Personalized 2-Layer Wooden Plaque Rocking Chair Couple, You & Me We Got This, Unique Romantic Gift for Husband or Wife	Plaque $21.99	03-05	199 天	23 / 62	4
You Are the Sister I Got to Choose – Personalized Wooden Plaque Gift for Friends or Soul Sisters	Plaque $17.99	02-07	193 天	2 / 5	0

⑤ Review 情况

全店量级：Judge.me 显示全店产品 review 共 155,317 条，另有 1,576 条店铺评价，评分极高（我们抽样的加权平均 4.9 星）。

近期卖得最好的（按最近 30 天新增 review，下限值）：

产品	品类 / 售价	近 30 天 review	在投广告
Personalized Wooden Sign, Grandma & Grandpa's Pumpkin Patch Door Decor, Unique Gift for Grandparents	Sign $29.99	106	28
Personalized Washed Denim Baseball Cap For Grandpa, This Grandpa Belongs To, Creative Family Gift	Hat $20.99	99	52
Personalized Classic Car Shirt with Custom Photo, Year & Flag – Retro Tee, Sweatshirt or Hoodie for Car Lovers	Cloth $24.99	88	25
Personalized Rectangular Iron Sign, Gardening Girl with Plants, Unique Gift for Plant Lover	Sign $28.99	83	2
Personalized Youth Tee with Sunglasses Backpack Kid, Unique First Day of School Gift for Kids	Cloth $24.99	82	0
Personalized Cigar Case with Warm Brown Sketch of a Man Smoking, Creative Gift for Cigar Enthusiasts	Tools $39.99	76	0
Personalized Snowman Family Acrylic Light Box - A Cozy Holiday Gift for Loved Ones	Plaque $27.99	50	8
Personalized Silicone Bracelet with Photo and Memorial Quote, Unique Remembrance Gift for Family	Jewelry $19.99	49	7

南瓜田木牌 08-20 开始投广告，9 月中旬 review 集中涌入，节奏和「下单 → 发货 → 收货后邀评」对得上，review 内容也是正常顾客口吻。秋季 + 祖父母是当下最热的组合。

广告越多，review 越多：在投 ≥20 条广告的 22 个产品平均近 90 天 19 条 review；在投 1~4 条的只有 3.6 条。

一个需要留意的现象：头号爆品高尔夫印章在 Judge.me 上是 14 条、全部 5 星，但措辞高度一致、句式整齐，几天一条。这只是观察，不足以下结论。